Welcome to Apoyo
your branding studio
Nice to meet you! I'm Selina
Designer & Strategist — and someone who thrives working with action-takers
I help founders like you develop a presence that not only looks good but truly works – clear, visible and positioned to reach exactly the people you want to grow your business with.
Your vision is my focus.I want to create something for you that lasts – and gives you the freedom to grow with ease. I’ll ask the kind of questions that help you think bigger: more boldly, more strategically, more consciously – and sometimes with a bit more audacity.
I grew up on a farm – grounded, hands-on, and always focused on what’s ahead.
That mindset still drives me today. In a world full of speed and opportunities,
my goal isn’t just to keep up – but to shape what comes next. I bring over ten years of experience in design, brand strategy, and positioning – shaped by agency life, startups, and entrepreneurship.
And when I’m not developing brand identities, you’ll likely find me at the gym as a Bodypump coach – because I love inspiring people to go beyond their limits.
Sounds like a match – professionally and personally?
Then send me a message with your ideas. I can’t wait to hear from you and explore what we can create together.
Questions I often hear
Good decisions need clarity. Here I answer the most common questions — openly, honestly, and straight to the point.
«Apoyo» means support in Spanish and that perfectly describes what I do.
I support founders with strategy, design, and a brand identity that truly represents them.And no — I don’t speak Spanish fluently. But while searching for a fitting studio name, I also started learning Spanish on the side with Duolingo. I love the language – it feels warm, vibrant, and full of life.
When I discovered the word Apoyo, I knew it was exactly what I wanted my studio to stand for:
short, clear, meaningful – and focused on support.Yes – absolutely! Brands grow with you, your business, and the world around us. «Change is the only constant» and that’s why I continue to support you even after launch: helping you evolve your brand, rethink it, and stay relevant.
Not just maintaining it, but anticipating, adapting, and positioning it for the future.
In a world full of noise, speed, and surface-level communication, authentic brands – like yours – matter more than ever. You have something to say. You want to be seen. You want to make a real impact.
Apoyo Studio helps you bring your vision to life – strategically, visually, and meaningfully – so you can reach the people you truly want to connect with and build a brand that stands strong for the long run.
I’ve been working in the design world for over ten years – from craftsmanship to digital strategy.
I began in advertising technology and soon expanded into digital design, online shops, campaigns, and software projects. I’ve collaborated with startups, small agencies, founders, and entrepreneurs – always close to the real challenges, diverse, and hands-on.
Through mentoring, community initiatives, and countless real-world projects, I’ve gained not only design expertise but also a deep understanding of what people like you truly need: clarity, substance, and a presence that actually works.
Do you have any further questions?
Feedback from my customers
Insights from people I had the privilege of supporting in their projects.
Cyrill Rusch
Swiss folk musician
«Our expectations for a professional and high-quality website have been more than exceeded! We’ve realised that not all websites are created equal. We’re convinced: Anyone who works with Apoyo Studio will be more than satisfied!»
Jasmine Schuler
Author of LifeMaster
«Selina brought my website and book project to life with passion, creativity, and an exceptional sense for my vision. Her professional and inspiring approach makes her a true asset to any purpose-driven project.»
Gaby Nideröst
Owner & Fitness Coach at dra-bliibe
«If you need a new website, choose Apoyo Studio!
Selina convinced me right from the start with her expertise and ideas. She has a young, fresh, and seamless approach – and delivered everything quickly and with ease.»