I SUPPORT YOU — STRATEGICALLY AND OPERATIONALLY.
From planning to execution — with flexible, tailored support, I make sure your brand is compelling and cohesive at every touchpoint, both online and offline.
Branding Starter Kit
Your professional brand presence starts here. Together, we’ll build a strong and authentic brand foundation that reflects your business and brings your vision to life.
Get Visible Online
Whether it’s your website, social media, or an app — your digital presence is often the first point of contact. I design and manage your entire online experience with clarity and intention.
Physical Brand Impact
Strong brands make an impression everywhere. Whether in print or physical spaces — I ensure your brand remains consistent, impactful, and memorable offline as well.
Hey, I'm Selina — your strategic brand partner
Founder of Apoyo Studio & Branding Designer
Are you ready to take the leap into self-employment — and want to present your business from the very beginning in a way that feels clear, confident, and aligned with your vision?
Then you’re exactly in the right place.
Apoyo Studio is my passion project — rooted in over ten years of experience in design and brand strategy, and driven by the desire to create something truly meaningful. I work with people who have big ambitions for what they love — and who want a brand that reflects who they are and what they stand for.
For me, branding isn’t just about looking great — it’s about feeling right, being strategic, and creating a lasting impact.
Together, we’ll craft a brand presence that empowers you, brings your strengths to the forefront — and attracts the people you genuinely want to work with.
VISIONS TURNED INTO REALITY
A selection of brand and design projects brought to life at Apoyo Studio.
Discover your power – LifeMaster by Jasmine Schuler
I had the privilege of developing a full brand identity for Jasmine Schuler — from her website and business cards to social media templates. Her first book, LifeMaster, and her inspiring personal story are expressed through a design that feels authentic, empowering, and deeply meaningful.
Welcome to the future of food – Feldkost Foods AG
For Feldkost Foods AG, I developed a long-term marketing strategy for maximum impact with minimal effort. As part of a full rebrand, I clearly differentiated messaging for B2B and B2C audiences – ensuring strong communication across every channel.
KR Holzbau GmbH – Where visions take shape
I managed the complete branding for KR Holzbau – including the website, vehicle design, signage, business cards, and stickers. The carpentry company stands for high-quality craftsmanship and clear communication – reflected in powerful design from first draft to final execution
Targeted relaxation – sm-medmassagen.ch
I had the pleasure of creating the complete branding, website, and business cards for Sarah Meyer, a passionate massage therapist — including an integrated booking form for her massage services. The result is a brand presence that combines tranquility with professionalism.
Home in our hearts. Music in our blood. – The Rusch-Büeblä
For the Rusch-Büeblä, I designed a responsive website that brings their music, passion, and roots to life — with event news, a media archive, and direct ticket links for their dedicated community.
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Tradition meets entrepreneurship – Niklaus Hess
I created a modern, responsive website for Niklaus Hess that connects his musical talent with his entrepreneurial spirit. The platform unites his story, personal insights, and visual presence — including a booking system for upcoming performances.
Train outdoors, in the most beautiful gym in Switzerland – dra bliibe
For dra bliibe, I designed a modern website and dynamic social media templates for weekly training schedules – ensuring their community always stays up to date at a glance.
Privacy with style – in a mountain paradise
In St. Antönien, I added privacy to a beautiful bathroom — without renovation — using elegant privacy film. Ideal for bathrooms, offices, or glass doors — with or without patterns. Stylish, practical, and long-lasting.
Niklaus Hess
Musician, Producer & Entrepreneur
«Thanks to Selina’s beautifully crafted web design and her strategic approach to branding and marketing, she contributes significantly to my business success. She thinks ahead, responds incredibly fast, and is exceptionally reliable – always giving 120%. To me, she’s far more than a service provider: she’s a true business partner.»